How will you convey your message?
- What is your medium?
- What is your channel?
- What is your content?
In the day of digital / online communications - images can carry a powerful punch.
"The phrase “visual marketing” as used in the book is all about using design elements, graphics, and images in your marketing. You’ve heard the old saying about a picture being worth a thousand words? Sure, it’s a cliche. But cliches become cliches because they have truth at their core. That cliche is just as true in marketing as anywhere else.
Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images — when done deftly –can turn concepts and intangible things into something concrete. That helps people envision your brand and your message in their mind’s eye — and remember you when it comes times to buy."